MYCELIUM | Luxury Couture

AI-Generated Campaign for Nature Couture

An original ad campaign created for the fictional luxury brand MYCELIUM by Nature Couture, envisioning a future where haute couture is grown, not sewn. Using large language models and advanced AI tools, including image synthesis and video generation, I crafted a fully realized fashion narrative that merges organic growth, sustainability, and high-concept beauty. This project explores the intersection of bio-fabrication, storytelling, and luxury design, demonstrating how AI can be used not just to visualize fashion, but to reimagine its origins entirely.

GUCCI | Baroque Garden

AI-Generated Concept Campaign for GUCCI

An original fashion campaign concept inspired by the opulent surrealism and cinematic maximalism of GUCCI. Baroque Garden reimagines the brand’s signature motifs of florals, mythology, and dream logic, through a richly layered visual language of couture and chaos. Using cutting-edge AI image and video tools, I directed and designed a world where nature blooms with baroque excess, silhouettes levitate like relics, and beauty lives at the intersection of fashion and fantasy. This AI-driven concept honors GUCCI’s tradition of storytelling as visual poetry, decadent, enigmatic, and endlessly metamorphic.

VERSACE | Sirens of the Sapphire Coast

AI-Generated Concept Campaign for Versace

Sirens of the Sapphire Coast is an original fashion campaign concept that reimagines Versace’s iconic maximalism through the lens of mythic sirens rising from stormy Mediterranean waters. Each scene fuses opulent fabrics, baroque patterns, and Medusa motifs with raw elemental forces — rocks, lightning, and crashing seas — to create visuals of fierce beauty and unstoppable energy. Using advanced AI image and video tools, I directed and designed this cinematic world to celebrate Versace’s legacy of luxury, seduction, and audacious attitude, crafting a narrative where each model embodies a siren commanding the sea with untamed elegance. This AI-driven campaign honors Versace’s tradition of transforming fashion into myth, art, and spectacle.

PRADA | Reflections in Still Water

AI-Generated Concept Campaign for PRADA

An original campaign concept reimagining Prada’s iconic intellectual minimalism through myth, serenity, and quiet power. Reflections in Still Water invites us to see fashion as a meditation on identity and ancient wisdom, weaving calm seas, mirrored skies, and refined silhouettes into a modern myth. Using advanced AI tools, I directed and designed a series of hyperreal images and a contemplative commercial film. Models drift alone or in unison across infinite waters, dressed in crisp Prada tailoring and languid linen layers — each look evoking quiet strength and timeless elegance. This AI-driven campaign honors Prada’s tradition of blending past and future, ritual and rebellion, through a lens of serene, cinematic luxury.

BOTTEGA VENETA | Whispers of Form

Original AI-Generated Campaign Concept for BOTTEGA VENETA

In Whispers of Form, I imagined a world sculpted in silence and shaped by nature’s raw geometry, reflecting Bottega Veneta’s dedication to timeless minimalism and architectural luxury. This original concept campaign blends expansive, meditative landscapes with powerful, grounded silhouettes. Each scene captures quiet moments of strength, stillness, and precision — hallmarks of the Bottega Veneta ethos. Whispers of Form embodies the spirit of Bottega Veneta: sculptural, modern, and eternal.

THOM BROWNE | Lunar Tailoring

AI-Generated Concept Campaign for Thom Browne

An original fashion campaign concept inspired by Thom Browne’s signature architectural tailoring and sculptural minimalism. Lunar Tailoring envisions Browne’s precise silhouettes transported to a dreamlike moonscape, where couture meets celestial stillness. Using advanced AI image generation tools, I directed and designed a scene of stark elegance. Muted grayscale and pale metallics heighten the sense of otherworldly refinement, while crisp lines and rigid poses evoke Thom Browne’s iconic, avant-garde sensibility. This AI-driven editorial reimagines classic tailoring as a ritual — serene, sculptural, and exquisitely surreal.