RED BULL "WING ANOMALY SUPPORT SERVICES" (W.A.S.S.)
Tagline: “Red Bull didn’t cause your wings. But we’ll help you navigate the fallout.”
When Red Bull settled a $13M lawsuit claiming its slogan “Gives You Wings” was deceptive, I wondered: What if rare individuals did grow wings from Red Bull? I flipped the narrative and launched W.A.S.S.—a deadpan initiative “supporting wing growers” while denying responsibility—turning legal baggage into absurdist comedy.
Some of my favorite social amplification!
**ROLE:** Creative Director (Concept, Scripting, Campaign Architecture)
**TOOLS:** Midjourney (AI visuals), Premiere Pro (news parody)
SAMSUNG: The Human Algorithm
Campaign Overview:
An interactive pop-up blending art and technology, where visitors create digital masterpieces using Samsung wearables that capture heartbeats and movement. Fuse human creativity and technology in an interactive pop-up.
Tagline: "Your rhythm. Your data. Your masterpiece."
The objective was to showcase Samsung's innovation and leadership in wearables and experiential marketing while attracting and engaging a tech-savvy, creative audience.
Event Highlight
Interactive pop-up experience Installation Overview
Immersive technology environment
Interactive Moment
Visitor engaging with sensorsInstallation Space
Multiple interactive stationsDigital Art Output 1
Heartbeat-generated artworkDigital Art Output 2
Movement-based digital creationInfluencer Content
Social media engagement**ROLE:** Creative Director (Concept, Scripting, Campaign Architecture)
**TOOLS:** Midjourney (AI visuals), Premiere Pro (Event Video )